Leonika Sari Njoto Boedioetomo Entrepreneur Startup RedBlood

Leonika Sari Njoto Boedioetomo, or commonly called Leo, has a proud achievement. In the age of 22, he became CEO of Reblood, a startup that can encourage active people to donate blood. Leo also entered the ranks of the prestigious “30 Top Asia” 2016 list, Forbes version.

Research results from the Ministry of Health state that Indonesia currently has a minimum of one bag of blood each year. In 2013 for example, shortages reached up to 2.4 million.

Departing from these alarming facts, Leonika Sari Njoto Boedioetomo or commonly called Leo, along with her friends was moved to make Reblood.

A startup is a concrete solution to the above problems, as well as to save the lives of many people.

Furthermore, women born on August 18, 1993 explained, the main challenge was to increase the number of blood donors in Indonesia by completing the question, “Why is it so difficult for people to donate their blood regularly?”.

This is why Reblood actively promotes blood donor events, so people can easily donate anywhere – universities, offices, malls, and other public places – as well as anytime – whether on weekdays or weekends.

Furthermore, Reblood also wanted to reduce the number of people who refused to donate blood due to lack of knowledge about health. Because, more than 50% of those who want to donate blood are rejected, because they are not fit due to lack of sleep and irregular eating patterns.

Reblood built a reminder application system via SMS for potential donors who already have an account, so they always prepare their body health during the D-Day, the moment of taking blood.

On the other hand, in order to further motivate people to donate blood, Reblood also conceptualized the system by adding points like games for donors who had donated their blood.

Less than a year after Reblood was established in January 2015, to be exact at the end of December 2015, the startup in collaboration with the Indonesian Red Cross (PMI) received appreciation as the Top 3 Startup Sprint from the Surabaya Startup Institute and EMTEK.

Now, the startup that Leo made with his friends during college, has joined in the activities of Startup Surabaya, a technology incubator program to help improve the younger generation of tech entrepreneurs in Surabaya, East Java.

Assistance obtained in the form of ideas from mentors regarding marketing strategies, market validation, to the stage of development and development.

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